* SSE, Innogy to create UK retail power firm
* If deal approved, would reduce Big Six to five
* More deals could follow - bankers
By Nina Chestney and Christoph Steitz
LONDON/FRANKFURT, Nov 8 (Reuters) - A deal to merge the British retail power businesses owned by SSE and Germany’s Innogy could pave the way for more industry consolidation as pressures mount on the big suppliers in an increasingly crowded market.
SSE and Innogy said on Wednesday they planned to join forces in Britain to create a company with $14 billion in sales, which would reduce the country’s “Big Six” energy providers to five if the deal is approved by competition authorities.
The new company would be the second largest player in Britain’s retail power market with a 23 percent market share, behind Centrica’s British Gas which has 27 percent.
Analysts and banking sources say more deals could follow as the long-standing market leaders wrestle with new rivals, low wholesale energy prices, a surge in renewable energy production and the prospect of a government cap on prices.
“The big six are losing customers at a record pace to smaller suppliers. They also face a hit from price caps. Consolidation has its appeal in this kind of environment, just look at the gambling industry’s raft of deals,” Neil Wilson, senior market analyst at ETX Capital, said.
The so-called Big Six energy companies - British Gas, SSE, Iberdrola’s Scottish Power, Innogy’s npower, E.ON and EDF Energy - emerged from a series of privatisations, mergers and break-ups in the 1990s and 2000s.
“There is maybe room to be going down to four from five but certainly not beyond,” a senior banking source said.
“The others may consider as an alternative to create their own brand, or they could consider listing their retail business and have it combined with a smaller company like Telecom Plus or other smaller disruptor players to avoid the regulatory challenge that comes with consolidation,” the banking source said.
Centrica and EDF Energy declined to comment. E.ON’s Chief Financial Officer Marc Spieker said the company was strong enough to compete on its own in Britain and was not currently examining strategic options for the business.
Scottish Power did not immediately respond to requests for comment.
Europe’s biggest power firms badly need to merge, bankers say. The 12 biggest have written off more than 100 billion euros ($116 billion) of assets since 2010 by shutting or mothballing loss-making coal and gas plants, Jefferies investment bank said.
In Britain, power firms face additional regulatory pressure from the government to curb high energy bills, which have more than doubled over the last decade. Retail margins are already extremely thin and not expected to improve anytime soon.
E.ON, for example, said its profit margin in the UK supply business shrank to 2.8 percent after the first nine months of 2017 from 4.9 percent a year earlier.
New, smaller suppliers now control 20 percent of the market compared with less than 1 percent a decade ago while heavy-hitters such as Sweden’s Vattenfall and France’s Engie also entered the UK home energy market this year.
Overall, there are about 60 energy suppliers operating in Britain at the moment.
Any consolidation in the British market would follow a similar shake-up of the German sector, which culminated in its two largest utilities, E.ON and RWE, both splitting their businesses in two to ensure their long-term survival.
E.ON spun off its power generation and energy trading businesses into a new company called Uniper while RWE put its retail power, networks and renewable energy businesses into Innogy.
Even before the British deal announced on Wednesday, analysts and bankers had said utilities were looking at merger opportunities in Europe, including the sale of RWE’s 76.8 percent stake in Innogy.
E.ON is also nearing a deal to sell its remaining 46.65 percent stake in Uniper to Finland’s Fortum.
SSE and Innogy said they were confident the British deal would be approved by the Competition and Markets Authority (CMA), which last year found that competition was not working in some parts of the retail market.
Some analysts were not so sure, especially as British Gas and the new company to be formed from SSE and npower would have half the retail market between them.
“In light of the CMA’s findings last year that competition in the domestic market is not very effective, it is unclear if the CMA will bless the deal given that HHI (market concentration index) levels will increase by 17 percent,” analysts at Bernstein said.
Last month, the government asked industry regulator Ofgem to come up with price caps in what would be the biggest market intervention in 30 years, arguing this should eliminate excessive charging and increase competition.
However, some industry participants view the SSE-Innogy deal as a reaction to the prospect of the price cap and customer losses, and say that reducing the number of dominant players might hinder rather than improve competition.
“We don’t see how turning the Big Six into the Big Five will help consumers. Fewer suppliers means less competition and less competition means higher prices,” said Hayden Wood, co-founder of Bulb, a smaller energy supplier. ($1 = 0.8628 euros) (Additional reporting by Susanna Twidale and Clara Denina in London; editing by David Clarke)